Lash ad a blast

Another great marketing campaign is going on Toronto’s subway system right now. Check out Covergirl’s new take on the TTC turnstiles:

I don’t know what a “lash blast” is, but it’s a heck of a good use of the physical environment in an advertising campaign. I think it’s especially effective because of the the strong yellow and black colour scheme.

Starcom, Saatchi & Saatchi Canada, and CBS Outdoor are the folks behind it all.

Marketing magazine has a short piece on the ads, too.