Be Stupid

Saw a great new ad campaign for Diesel called Be Stupidwhen I was in New York last week. Here’s a photo I snapped of just one of the many subway banners, but there were many variants. Check the link above for the whole campaign.

I think it’s aligned well with the Diesel brand. The images are youthful, striking, and very funny.

The campaign was created by the excellent agency Anomaly.