Ryanair, the UK budget airline (with the really budget website), has a fantastic reply to a harsh blog post by Telegraph journalist Bryony Gordon.
Gordon’s April 7 piece starts like this:
“You know those lists that detail the world’s favourite brands, the ones usually topped by Google or Apple? You never see Ryanair on those lists, do you? For that matter, you never hear anybody casually mention that they have just flown with Ryanair, and that they really enjoyed it. I am willing to bet my flat and its contents that nobody has ever said the words “Ryanair”, “marvellous” and “service” in the same sentence.”
…and it gets worse (far worse) from there.
So what’s a scorned airline to do?
Respond like this.
“Ryanair is now seeking possession of the ‘flat and contents’ of Telegraph journalist Bryony Gordon since her claims that Ryanair passengers have never complimented our industry leading service are clearly false. Unfortunately for Bryony she overlooked the fact that Ryanair is the world’s favourite airline and provides the best on-time, baggage and flight completion performance of any major European airline, while also offering Europe’s guaranteed lowest fares.
“Ryanair will grow to 73 million passengers this year thanks to our industry leading customer service and we look forward to receiving the keys to Bryony’s ‘flat and contents’ in due course”.
Clever, gets their message out, and sure to go viral.
Ryanair’s release puts their customer letters, mission statement (charter) and comments in full view, and makes Gordon’s blog seem downright nasty in comparison.
A great reaction to a negative blog post.